Under the direction of creating "the most focused environment in the world," we designed everything seamlessly, from the logo and identity to brand guidelines, space, and experience. The aim was to ensure that for those who wish to immerse themselves in work and ideas, this place is not just a working space, but recognized as "a place for deep thinking." As a completely new type of space that has never existed before, we collaborated closely with JINS Inc., engaging in in-depth discussions to bring the brand to life.

After clarifying the branding strategy and creating the materials, we proceeded with space design, signage planning, website development, and launch communication.