Shape
the
brand
holistically.

We are a Product & Brand Design Firm, collaborating to
build businesses and brands through an integrated, one-stop approach.

Shape the brand holistically.

Shape the brand holistically.

We are a Product & Brand Design Firm,
collaborating to build businesses and brands
through an integrated, one-stop approach.

Branding should be approached collaboratively with a holistic perspective.

Holistically

Holistically

In typical product and brand development, it’s common to follow an irreversible process: developing a product, designing a logo, creating packaging, building a website, and finally planning an ad campaign. While this approach benefits from specialized expertise, it often compromises consistency and makes revisiting earlier stages challenging. We believe that designing a brand holistically—overseeing all parameters from the start—creates a stronger, unified business identity.

Create what we want to leave behind for the future.

What are good business and brand?

What are good
business and brand?

We believe a good business idea must fulfill three key criteria:

  • 1. It brings joy to society.
  • 2. It ignites passion in its owner.
  • 3. It stands independently as a sustainable business.

Missing any of these elements results in an unhealthy, unsustainable business. By giving careful thought to this foundation, we can discover the true value of creating something new, even in a world overflowing with products.

Service

Business

Concept Design
Service Design
Business Design

From developing the foundational concept that defines the brand to designing sustainable business models and crafting UX that delivers genuine value to users, we provide comprehensive support to ensure business success.

Product

Industrial Design UI/UX Design Packaging Design

Industrial Design
UI/UX Design
Packaging Design

We specialize in designing and developing diverse products and services, including web and app solutions, IoT hardware, cosmetics packaging, and industrial furniture design. Our extensive portfolio spans a wide range of successfully commercialized projects.

Branding

Logo Design CI/VI Brand Guideline Naming Copywriting Logo Design CI/VI Brand Guideline Naming Copywriting

Logo Design
CI/VI
Brand Guideline
Naming
Copywriting

We design the core elements of a brand, from CI development and logo design to crafting guidelines, naming products, and creating taglines. Through meticulous planning of each element, we build cohesive and resilient brand identities.

Communication

Web Design TVCM OOH Event

Web Design
TVCM
OOH
Event

To connect businesses and brands with consumers, we craft integrated communication strategies. Our work spans website creation, TV commercials, OOH ads, events, and catalogs, providing holistic creative and art direction across various media platforms.

About us

one tokyo

We are a ONE-stop brand design firm that helps you build your business.

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