We created the main visual for ARC’TERYX BACKCOUNTRY CLUB, a winter campaign by Arc’teryx held in Niseko, Hokkaido and Nozawa Onsen, Nagano.

Designed to support the campaign’s various programs—from preparation for heading into the backcountry to expanding experiences in the snowy mountains—the graphic establishes the overall visual impression of the campaign. It was developed across both physical and digital touchpoints, including in-store signage, bus and gondola wraps, stickers, and the website key visual.