Brand Movie – Joy in Motion

Directed the visual and character development for the 3D animation featured on Panasonic Automotive Systems’ “STUDIO” website.

The project is built around the concept of creating a world with a better sense of “movement comfort”—a theme rooted in Panasonic’s aspiration to foster more thoughtful, human-centered mobility. Through six key perspectives—safety, security, comfort, environmental consideration, and more—the animation explores the experience of mobility across diverse settings including urban, natural, and in-vehicle environments.

The visual approach strikes a balance between advanced technology and a sense of warmth and familiarity, aiming to gently express the brand’s values through intentional, accessible design.

Ensuring comfort and
peace of mind for
everyone on the move.

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