We were responsible for designing the logos for three innovative digital services provided by Japan Post: Digital Address, Yuu ID, and Yuyu Points.

Digital Address is a new address system that replaces traditional long-form Japanese addresses (including prefecture, city, street number, building name, and room number) with a simple, 7-character alphanumeric code. The logo design is based on the "@" symbol commonly used in email addresses, integrating the letter "d" with the shape of a house to express the concept of a digital home address.

U ID is a unified ID system that allows users to conveniently access various services offered by post offices and the Japan Post Group with a single login. The logo design incorporates the Japanese concept of “connection” or “bond” (結, musubi), symbolizing the idea of understanding customers deeply and building meaningful ties through the ID system.