The key visuals for the Pocari Sweat's "LUNAR DREAM CAPSULE PROJECT," an innovative initiative by Otsuka Pharmaceutical were created to capture its historic mission. Launched in 2014, the project sought to deliver a can-shaped dream capsule to the moon using only private-sector resources. Encased in Pocari Sweat's iconic can design, the capsule contains 185,872 dream messages from children worldwide and powdered Pocari Sweat. This unprecedented endeavor, aiming to transport humanity's aspirations 380,000 kilometers to the lunar surface, was supported through impactful graphic design.