01Branding
Based on merihari’s brand concept of “embracing energy naturally,” we designed visuals that balance sophistication with approachability. The logo features typography with a sense of merihari (“rhythm and contrast”), reflecting the brand’s vision of bringing rhythm to everyday life. The main brand color, a refreshing mint blue, evokes both naturalness and vitality, complemented by supportive colors symbolizing relaxation and energy. These core brand elements were then carried through into the packaging and visual design.